Marketing Digital

Integral management of the digital marketing strategy

Integral management of the digital marketing strategy, with the main objective of improving direct sales. Main tasks: SEO, SEM, Content and web structure, Email Marketing, Meta search engines, RRSS.

SEO

Optimise the organic positioning of the website. Internal audit and implementation: SEO On page / SEO Off-page / Technical SEO.

SEM

Activation of paid campaigns on Google (Google Adwords) to improve positioning and visualization. Search Campaigns, Display Campaigns, Search and Display Campaigns.

Google

Improvement and optimisation of the Google listing, always as a support and improvement of the local organic positioning. Optimisation of information, publications, images, analytics.

Meta search engines

Optimisation of content on the extranets of the main Meta search engines: Trivago, Trip Advisor, Google, Kayak etc. The importance of having a clear and structured content strategy defines the final positioning in the channels themselves, helping to optimise conversion.

RRSS

Optimisation and activation of the hotel's social channels (Instagram and Facebook) Creation of audiovisual content (photos, images, video, text). Direct synergy with the Web, SEO, SEM and Email Marketing. Unified strategy.

Email Marketing

Personalised generation of email campaigns. With the aim of communicating and promoting specific actions. Annual strategy with specific activation for events.

Content

Strategy focused on optimising the structure, design and web content, in collaboration with the hotel's webmaster.

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Last revision: August 01, 2021